Project Management Software for Creative and Marketing Agencies

Project Management Software for Creative and Marketing Agencies

Project management software and tools have always been around. But due to COVID-19 and remote work, they’ve become an inseparable part of any business. Creative agencies, as well as marketing agencies, are no exception. Especially when handling big projects for important clients, it’s crucial to know that you’re going to ace it. Additionally, you need to track tasks, manage responsibilities, save billing information, and the project management tools out there will definitely help you be efficient.

If you want to learn about some of the best project management tools, how exactly they can help your creative and marketing agency, you’ve come to the right place. 

Dowork.ai

Pros 

  • Ability to add project estimators
  • Ability to estimate, plan, track projects
  • A powerful Gantt chart functionality
  • Sharing (both internally and externally)
  • Resource management at its best
Board
dowork.ai

Cons

  • Not too many integrations yet (only Jira integration is available)

Every creative project needs to start somewhere. And that somewhere is the proper estimation and planning of the timeline, scope, and budget of the given project. Hence, teams that provide creative and marketing services often find themselves struggling to provide an accurate estimation of each project assigned to them.

Usually, it’s because of the varied resources needed for a specific project, the pressing on the side of the clients. There are many factors…Dowork.ai is project management software that acts as a facilitator for project estimation, planning, and tracking. Therefore, with Dowork.ai, a project manager can break down each creative or marketing project into smaller, more digestible units and assign each unit to specific team members. It’s also easy to estimate as a team on Dowork.ai and share the estimations both internally and with external stakeholders. Dowork.ai offers integration with Jira for now but there will be more in the nearest future.

Asana

Asana  wbs
Source: https://images.app.goo.gl/nzMZiWsqBKXQbXrU7

Pros

  • Custom workflows
  • Integrations galore
  • Ease of communication
  • A clear understanding of project

Cons

  • Assign only 1 person to tasks
  • No task time tracking
  • Requires onboarding training to fully grasp

Asana is one of the most well-known project management software out there. It features task lists, timelines, creative boards, and much more. You get a 360-degree view of how your projects are progressing and what each employee is doing. Thanks to more than 100 integrations, this project management tool can become your one-stop-shop for managing your creative agency projects.

Your team can always stay connected thanks to Asana’s team communication software, allowing real-time chats and email distribution. To sum up, Asana is an amazing project management tool for any work, including creative and marketing agencies.

Hive

Hive
Source: https://images.app.goo.gl/nZWif7o91KqpHyC98

Pros

  • Perfect for creative agencies
  • Fast proofing and approvals
  • Powerful resource tracking and analytics

Cons

  • No search function in projects
  • Unorganized notifications
  • Phone app not as responsive as a desktop

Hive is a powerful project management software solution that will increase your team’s productivity. It has a transparent view of all processes, so you can view what each team member is doing at all times. With approval assignment features, proofing workflows, and time tracking, your marketing agency processes with work like a well-oiled machine. 

You can plan campaigns, collaborate with team members through internal chats, share campaign assets and cut your approval time directly through this project management tool. It is definitely worth checking out.

Trello

Trello | Project Management Software
Source: https://images.app.goo.gl/JJmKsVqRhZ2zKHh38

Pros

  • Perfect for creative agencies
  • Fast proofing and approvals
  • Powerful resource tracking and analytics

Cons

  • No search function in projects
  • Unorganized notifications
  • Phone app not as responsive as a desktop

Trello is a general project management tool that’s based on a kanban workflow. You can create your custom workflow board or choose from their project-based templates. Above all else, the free version offers many features for managing tasks, including checklists, file attachments, deadlines, and a comment section.

The biggest benefit for creative and marketing agencies who will choose to use Trello is their task visualization feature. If you want to create campaign mood boards or even social media posts, you’ll get a clear picture of what’s going on with just a quick look. It has a highly customizable view, so you can get creative with your projects.

Paymo

Paymo | Project Management Software
Source: https://images.app.goo.gl/DFWijjxSQrtNNef16

Pros

  • Covers the whole project management process
  • Dedicated account manager
  • Time tracking and invoicing functionality

Cons

  • Steep learning curve
  • No guest access

Paymo is an all-in-one project management tool for creative and marketing agencies. It assists you from start to finish, from planning and tracking, all the way to invoicing clients. So, you can create your project, assign tasks, manage budgets, track work time, and invoice your clients accordingly. In addition, you will have a special account manager who will onboard you and your team to the platform, making it easier to get the hang of it. 

In conclusion, if you’re looking for a project management tool to streamline the processes of your creative agency, Paymo might be the perfect one for you.

Nifty

Nifty
Source: https://images.app.goo.gl/SAK53eHaktPZACFx6

Pros

  • Covers the essentials
  • Focus on teamwork with team chats
  • Time tracking and comprehensive reports

Cons

  • Slightly overwhelming interface
  • Starts at $49

Nifty is a communication-based project management tool. Hence, you can brainstorm through the platform, as well as do all the essential planning, task management, and time tracking. Additionally, it has a project portfolio management feature, which is perfect for creative and marketing agencies.

In conclusion, the kicker with this project management tool is that you can streamline your teamwork, without worrying about the management part. It’s intuitive, simple, and has easy-to-grasp dashboards.